Japan Airlines

In March 2020, Japan Airlines was launching a new route from Bangalore to the US West Coast vis Tokyo. The task was to talk to techies, who frequented this route, and tell them that there’s now a better way to travel from one Silicon Valley to the other. We conceptualized a digital campaign that spoke to techies in their own language. 

Co-wrote this campaign with Ankit Pandya, Anish Das, Shashank Murli and Sanchita Shetty.