My name is Gururaj Rao and I am an independent creative director and copywriter based in Mumbai. For over two decades I have been crafting compelling campaigns for a diverse range of brands. I understand how to weave humour and emotion into narratives to create truly memorable messaging.

Here is some information about my recent work:

I was part of the writing team at Zero Fifty Mediaworks on the Tata IPL 2026 campaign.

I also worked with the Zepto creative team to write films for various brand collaborations.

I collaborated with Kinnect Media to write a film for Emmvee Solar, the associate sponsor of RCB.

My strength lies in working closely with clients throughout the advertising campaign process. I begin by having a detailed discussion about the brief and campaign objectives with the client. I then delve into understanding the brand’s essence, personality and tone. Next, I develop the concept and script the films. Certain clients / agencies also involve me in scouting for the right directors and collaborating with them on the project. In that case, I supervise the entire production process until the final film is delivered.

I consider myself a brand partner to clients rather than a writer or creative director. This is because I work on a select few projects at a time ensuring my full and in-depth involvement.

Before becoming an independent consultant in 2021, I worked for over 16 years with renowned agencies such as Ogilvy, Publicis, DDB, JWT and Havas Worldwide. I have worked on brands including Pidilite, Skoda, Lenskart, Cadbury 5 Star, KBC, Urban Company, Nerolac Paints, DOMS pencils, among others.

My work has garnered numerous awards including Clio, Abby, Effie and YoungGuns.

So, if you think I can be a good fit for your next campaign, do drop me a message and I’ll be glad to to collaborate with you.