My name is Gururaj Rao and I am an Independent Creative Director and Copywriter based in Mumbai. For over two decades I have been crafting compelling campaigns for a diverse range of brands. I understand how to weave humour and emotion into narratives to create truly memorable messaging.

Here is some information about my recent work:

Was the Writer and Independent Creative Consultant on the latest campaign for MAK Lubricants featuring Rahul Dravid in May 2026. Collaborated with Span Media Communications on this project.

Was part of the writing team at Zero Fifty Mediaworks on the Tata IPL 2026 campaign.

I also worked with the Zepto creative team to write films for various brand collaborations.

I collaborated with Kinnect Media to write a film for Emmvee Solar, the associate sponsor of RCB.

My strength lies in working closely with clients throughout the advertising campaign process. I begin by having a detailed discussion about the brief and campaign objectives with the client. I then delve into understanding the brand’s essence, personality and tone. Next, I develop the concept and script the films. Certain clients / agencies also involve me in scouting for the right directors and collaborating with them on the project. In that case, I supervise the entire production process until the final film is delivered.

I consider myself a brand partner to clients rather than just a writer or creative director. Working closely with clients and understanding the problem at hand helps me craft campaigns and deliver ideas that are effective and memorable. I also work on a select few projects at a time ensuring my full and in-depth involvement.

Before becoming an independent consultant in 2021, I worked for over 16 years with renowned agencies such as Ogilvy, Publicis, DDB, JWT and Havas Worldwide. I have worked on brands including Pidilite, Skoda, Lenskart, Cadbury 5 Star, KBC, Urban Company, Nerolac Paints, DOMS pencils, among others.

My work has garnered numerous awards including Clio, Abby, Effie and YoungGuns.

So, if you think I can be a good fit for your next campaign, do drop me a message and I’ll be glad to collaborate with you.