Lionsgate Play – ‘Date A Movie’

Lionsgate Play wanted to do something fun on Valentine’s Day that could connect with young audiences. We came up with a digital and outdoor campaign #DateAMovie that espoused the benefits of dating a movie as compared to dating a guy/girl. Co-wrote this campaign with Anish Das, Shashank Murli, Sanchita Shetty and Dheeraj Sahay.